Why home improvement services are on the rise

Last year was a really unusual time for everyone, and the effects on each household and each industry were very individual. However, one thing that most people had in common was the experience of spending a lot more time indoors. The sporadic lockdowns forced us all to examine every room in our home and notice all the little things that had disappeared under our radar when life was more normal. Households across the UK have found new motivation – if they can muster one in these troubled times – to take action or put a plan into action to tackle the home improvement that has been on their mind for some time. A recent report by Rated People for 2021 has some very insightful insights into the home improvement trends that are emerging across the UK. Many people are now thinking about being able to influence the value of their property by investing in affordable and manageable apartment renovations. The trends highlighted have a direct impact on the survival of home improvement businesses, which have a number of projects to work on as the world comes out of lockdown.

One of the most basic and impactful statistics that Rated People outlined in their coverage was that over half of the UK population had plans to make some sort of home improvement this year in 2021. This statistic illustrates this massive surge in interest that is capturing more than half of the country’s population and there is no end in sight to the momentum generated over the past year. Interestingly, Glasgow has been ranked as the UK city to report the second highest number of home improvement activities over the past year and is ranked number one in the top ten cities to have renovation plans in 2021, according to Rated People, with 60% of homeowners planning such work, central Scotland is clearly very lucrative for traders.

If you look at the nuances of what these households actually want to do with their home – that is, where the job opportunities are – there is a plethora of different occupations that stand out in the report. Painting work; new carpeting; Bathroom upgrades; Kitchen faucets; and new hardwood floors were the top 5 jobs for homeowners across the UK. In addition to other top jobs such as plastering, tiling and interior design, the wishes of all these consumers offer an excellent opportunity for the specialist trade throughout Germany to meet the clear and still existing needs. At a time when consumers never put their phones and laptops down and trust the top search results on Google and customer reviews, it is imperative that tradespeople make a name for themselves and become visible to local searches online. When this huge population group is picking up their phones and looking for local construction companies that are trustworthy and professional and can save them the hassle of doing a home improvement job, companies need to break the noise and make a clear case that they are the best choice for the new driveway or the the winter garden that they want to make.

The government-initiated Green Homes Grant Scheme has increased the demand for sustainable and ecological improvement measures, with the demand for roof window installations increasing by almost 90% in the last year. This is a direct result of the shift towards home work that everyone has made during the lockdown period when there was an upward trend towards making changes to the home to create a greater sense of connectedness with nature. Companies specializing in thermal insulation and the installation of solar panels will see their popularity rise 91% and 168% respectively in 2021.

It is clear that the pandemic is having some lasting repercussions on UK homeowners and their perception of what their home should look and look like, especially as sustainability measures are subsidized and promoted by the government. This shift provides a fantastic opportunity for artisans and local businesses like Armor Home Improvements (who specialize in Armor Double Glazing Ayrshire) to meet the moment and seize the opportunities that continue to present themselves.

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