Viking Pest Control, an anticimex company based in Basking Ridge, New Jersey, has installed a new billboard on site featuring both the mascot and an oversized cockroach.
“Drivers really can’t miss this creepy cockroach when they pass our billboard,” said Eric Gunner, business development manager at Viking, in a press release. “Rest assured, if cockroaches or other pests annoy you, we offer the legendary strength of the Vikings to repel them. When they invade your home or business, Viking is the answer. “
Another facet of Viking’s marketing strategy is the Bug A Friend program, which rewards customers for referrals and gives referral customers discounts on initial orders.
ABOUT VIKING PEST CONTROL
Viking Pest Control, an anticimex company, was founded in 1980 by the Pest Management Professional Hall by Famer Ed Bradbury (class of 2014). With more than 300 team members, it serves residential and commercial real estate in New Jersey, Pennsylvania, Delaware, and the east coast of Maryland.
To celebrate four decades of service, in 2020 the Viking team completed 40 acts of kindness through participation in events and / or monetary donations across New Jersey, Pennsylvania, Maryland, and Delaware.
Anticimex, based in Stockholm, Sweden, employs around 7,100 people and serves more than 3 million customers in 18 markets worldwide. In the United States, Anticimex operates through its seven platform companies: Modern Pest, Brunswick, Maine; American Pest Management, Fulton, Md .; Pest Control by Vikings, Basking Ridge, NJ; Turner Pest Control, Jacksonville, Florida; Killingsworth Environmental, Charlotte, NC; JP McHale Pest Control, Buchanan, NY; and Wayne’s, Birmingham, Ala.