We have come a long way since Barry Scott dipped his filthy penny into the famous commercial in Cillit Bang. Home organization gurus and “cleanfluencers” like Marie Kondo and Mrs. Hinch have become household names – and if you keep scrolling past the viral dances and lip-sync videos on TikTok, you’ll discover a goldmine of cleaning videos and renovation hacks.
The social media app is usually viewed as reserved for the Millennials of Gen Z and Peter Pan, as more than a quarter of the UK’s 3.7 million users are between 18 and 24 years old. However, it increasingly offers a platform for countless “clean fluencers”. Everyone from professional cleaners to lifestyle bloggers to everyday enthusiasts share videos showing how to scrub, mop, and wipe the household