Power Home Remodeling (Power), a full-service company for the renovation of outdoor buildings, aims to increase the diversity of its pool of candidates, and has launched the call to action “Strive for 35”. At the heart of the initiative is an expanded employee referral bonus that successfully offers employees who successfully identify candidates who identify as racial or ethnic minority, or LGBTQ +, an additional $ 1,000 on top of the existing $ 2,000 referral bonus.
“Historically, jobs in the construction and remodeling industry have not been known to be welcome or inclusive for women, people of color or LGBTQ people,” said Olumide Cole, co-director for diversity and inclusion. “To overcome this stigma, we put our money where our mouth is to say that we believe that cultural diversity and inclusion make our organization stronger.”
Power has often used recruiting strategies such as referral and sign-up bonuses to meet candidate and hiring goals. Last year, in addition to its existing $ 2,000 referral bonus for employees who successfully referred women to jobs at the company, the company added the additional $ 1,000 to reduce the average nine percent female inclusion in construction. and overcoming remodeling industry. Today women make up 15.7 percent of Power’s workforce.
“This is about expanding the pool of applicants and encouraging employees to reach their networks and beyond,” said Jennifer McGlinn, General Counsel of Power. “I am proud that this company is never satisfied with the status quo and continues to look for new incentives to attract different applicants.”
In the past three years, the proportion of veterans and military spouses employed by Power has quadrupled due to the Power Veterans Initiative (PVI), an employment and leadership development program designed for these individuals. Launched in 2016, PVI offers qualified employees a $ 3,000 sign-up bonus after 90 days, personalized communications during onboarding, mentoring opportunities, and bespoke programming, including the annual Power Veterans Summit.
“Your values are not in what you say, but in what you do. While we have always fostered a diverse and inclusive workplace, our values and actions were not completely aligned, ”said Asher Raphael, Co-CEO. “This additional incentive will help us reach our North Star and create the best place to work for everyone.”
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