The National Association of Landscape Professionals (NALP) is kicking off National Lawn Care Month with the release of a new animated video teaching the public how healthy lawns and landscapes are helping to combat climate change.
The video is part of a series of grassroots campaign resources that NALP makes available in April each year to amplify the message about the benefits of cultivated lawns and landscapes. This year’s climate change focus is a joint effort by the Government Affairs Council, Marketing Advisory Council and NALP’s Lawn Care Communications Committee.
“The new government and state lawmakers are focusing more on addressing the effects of climate change,” said Andrew Bray, NALP vice president of government relations. “We want to make sure we have the discussion about how healthy lawns and landscapes will help mitigate the negative effects.”
The 60-second video and infographic were produced by Emmy Award-winning animation studio Digital Brew. The video shows lawn care and landscape professionals taking care of green spaces. It also provides a comprehensive overview of how grass, plants and trees bind carbon, produce oxygen and provide cooling and energy savings.
“We want to show people that their backyards, public parks and other green spaces are not just places to relax and have fun,” said Lisa Stryker, NALP vice president of marketing and communications. “But they should also feel good about the shipyard’s ability to help combat climate change.”
Watch the video and access National Lawn Care Month resources here.
National Lawn Care Month is sponsored by industry partners such as the Irrigation Association, OPEI, and Turf Producers International.