As we spend more time at home, mood lighting has become a magical tool to improve the look, feel and ambience of our spaces. Crompton Greaves Consumer Electricals Ltd. has announced the launch of its “Mood Jaisa, Lighting Vaisa” multimedia campaign for its latest range of Star Lord 3-in-1 ceiling lights.
Bringing a whimsical twist with his TVC ceiling lights, Crompton has revealed his very own magical spirit, Jagmag, which fulfills our desire to improve the mood and change the room with the push of a button! The new TVC provides the core premise of “3 in 1” lighting modes ka magisch in an entertaining way – a humorous and fictional perspective on a relevant message of the lighting of our rooms and the redesign of our home with Crompton.
“Since last year, most of us have converted our home spaces into meeting rooms, classrooms, romantic dinner setups, and even weekend movie night zones. While we are constantly changing from one mood to the other, we not only want to enhance the ambience of our home, but also add a touch of magic to our room lighting to perfectly reflect our current mood. Against this background, the new TVC campaign by Crompton Ceiling Lights wants to cast its spell over its viewers with its truly extraordinary spirit, which fulfills our lighting wishes at home and magically turns them into reality with mood lighting. Jagmag, the very first spirit of the brand, completely changes the mood, mood and energy of our beloved protagonists, introducing the three different moods of Crompton Star Lord and bringing product benefits to life in a much larger and almost magical way. “Said the company.
Commenting on the latest campaign, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals Ltd, said: “We are very excited to be launching our 3-in-1 Star Lord campaign with our very own genius Jagmag who will fulfill the wishes of many homes – Owners to meet their daily lighting needs / wants based on the variety of activities they have planned during the day. We wanted to find an interesting and engaging way to tell the story of our new product and this film does just that with a fresh twist on our usual communication style. The story conveys Crompton’s New Age innovation in a very interesting way, which can magically change not only your own home, but also the mood in a creative and playful way. Indeed, we are confident that this new creative twist will further improve our connection with consumers. “
The newly launched TVC, conceived by BBDO, shows a young couple in the middle of a strenuous working day from home who want a change of mood. As if out of nowhere, POOF * appears as a magical spirit of light, Jagmag with large, shining eyes and LED lights above his jacket, which completely transforms your living room with Crompton’s Star Lord ceiling lights that shine like diamonds. Absolutely amazed at this magical creature, you want a different lighting atmosphere, from the fitness studio to a romantic movie night. And Jagmag, so adorable, changes the appearance and atmosphere of the room depending on the mood, from natural light for a gym to daylight for work from home to warm light for a romantic movie time. The magical Jagmag ends the film with the message of “Mood Jaisa, Lighting Vaisa” with Crompton’s Star Lord 3 in 1 lighting modes and makes it a much-needed feature today.
The 360 degree campaign will be launched on television and will be further reinforced by various other media.
Commenting on the new TVC, Hemant Shringy, CCO – BBDO India (Mumbai) said: “Crompton has been a leader in innovation in the world of lights, fans and appliances. And it’s amazing how everyday innovations can have a magical effect. Crompton’s Star Lord is one such innovation. With a simple flip of a switch, it can increase your space according to your needs. If that’s not genius-like, what then? “
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