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New synthetic wood floors like luxury vinyl planks are so popular that real hardwood is on the preferred flooring list for Canadian homes.
Hardwood may be down, but it’s not all over, says Ray Vereschagin, regional manager for Jordan’s Flooring.
“They’re still in – we still sell it and everything is made here in Canada,” he says.
With an average price of $ 7 per square foot and higher quality wood closer to $ 12 per square foot, hardwood is durable and will improve as it ages. It can be post-processed if damaged, and it can be dyed any color that is trending later on. It can add resale value to the house and as a natural product it can also improve the air quality in the home.
However, hardwood, which is real wood veneer over plywood or plastic core, obscures its natural cousin.
“It’s by far our biggest seller. In terms of tree uses, hardwood is better for the environment. It’s cheaper and more dimensionally stable because it doesn’t shrink or expand due to moisture, ”says Vereschagin.
Luxury vinyl floorboards, a product made with not even a piece of real wood, also lay out real wood to dry. It is economical, beautiful and almost indestructible. Jordan’s supplies luxury vinyl planks in bulk to new builders and is popular with younger buyers.
“It’s a nice product. The cost depends on the quality – some can be quite expensive, but at less than $ 2 per square foot it can be tricky, ”he says.