When it comes to improving your digital marketing and online visibility, SEO is one of the most effective tools in your arsenal. It’s a great way to get the right attention from search engines and attract an audience that needs your services. SEO is a flexible tool that works for any business, including home improvement, but there are a few ways to customize your approach to work more effectively for your area. Some useful tips to strengthen your SEO strategy include:
1. Focus on local keywords
Local keywords are an essential part of your SEO strategy. Providing your location links your business to a local area and makes it easier for your pages to display in results from the local area. Many users use local keywords when searching to narrow their results to those that are most relevant to them. For example, Mississauga users may search for “Mississauga Landscape Lighting” when searching for companies that can provide this service.
To make sure your pages are matching relevant searches, organically incorporate your keywords into your content. Location-based keywords are especially useful as they indicate where your business operates and match your pages with potential customers nearby. Remember, you can narrow your location down to very specific areas, such as street names and local points of interest, to suit a wider range of terms.
2. Use local directories
An easy way to increase your website awareness is to use business directories like Google My Business and Yelp. Listing your business on these directories will not cost you anything, and it is a great way to increase visibility while getting some backlinks at the same time. Google My Business is particularly effective because it also helps make you more visible in search results.
Remember, however, that using these directories is more than just consuming them. It is a good idea to update your directories regularly to ensure that the information you provide (such as contact information, hours of operation, and address) is up to date. Making sure this information stays correct is an important part of helping potential customers find your business. Update your information regularly (especially after major changes like moving house) so that your customers can always be in touch with you. Contacting you is especially important when customers need services like installing new lights or catering for luxury events in Toronto. You can also update your information with something special like photos and specials to give prospects an idea of what to expect.
If you need help updating the directory, it might be a good idea to contact an SEO company that can do this for you. A good SEO company can also add to your digital marketing and offer additional solutions that you may not have considered yourself.
3. Create high quality content on a regular basis
A common saying in SEO circles is that content is king. High quality content is one of the easiest and most effective ways to attract potential customers. Think of it as just one more service that you can offer on top of your regular services. Your customers are also looking for information and solutions to their problems. For example, you can create content on the dos and don’ts of working with a contractor, or what homeowners need to know before they start a home renovation.
Your content is a great way to be of service to your audience and build trust and goodwill. Some companies believe that providing information is a free service, but it’s actually a prudent move. Sharing your expertise is a great way to point your customers the right way and reaffirm their belief that you are someone they can trust.
Most of the content companies create is written (usually in the form of blog posts and articles), but don’t be afraid to try something new. You can use other media, such as podcasts and videos, to provide alternative ways for your audience to explore your content.
4. Improve your page speeds
Keywords and content can attract potential customers to your website, but technical optimization ensures that they stay. The first thing customers see is how fast your pages and their content load. 40% of users tend to leave a website if it doesn’t load within 3 seconds. Check your pages to make sure they load quickly and give your customers the content they want.
There are a couple of things you can do to improve page speed such as: B. Choosing the right images and the right web host. Images that are too large can slow down your page speed significantly. So be sure to double-check all of the images on your pages to make sure they don’t affect loading times. It’s also worth using good quality web hosting that has enough bandwidth to support your traffic. More traffic means more visitors, but it also means you need a web host that can take that much traffic.
5. Consider mobile users
Another thing to keep in mind when optimizing your website is keeping mobile users in mind. More and more users are looking for important services on mobile devices such as smartphones and tablets. It’s a good idea to update your website to make it more accessible to users on mobile devices. Look at responsive design. Responsive design adapts your pages to different sized screens and thus ensures a more pleasant experience for your visitors. You can also use larger fonts that are more legible, as well as use images sparingly to save space on smaller screens.
6. Optimize your website for conversions
It is common practice to include a call-to-action at the bottom of your pages to remind your audience to call you. Delivering useful content, an easy-to-navigate, and engaging website are great for attracting potential customers, but there’s more to it than that. It’s also important that you remember to ask about sales subtly. Include a call-to-action at the bottom of your pages so your customers will remember that you are only one phone call or email away from offering your services. Always remember to optimize your old and new pages for conversions to convert your viewers into paying customers.
SEO is a useful tool whether you are doing it yourself or looking for a local Montreal SEO service to help you out. Doing SEO yourself is doable, but it helps to have some ideas to guide your steps. Keep these tips in mind to improve your approach and ensure your customers find you when they need you.