Generational Equity advises New Windows for Minnesota America on sale to Mad City Windows & Baths, a Titan Home Improvement portfolio company

Generational Equity, a leading privately held merger and acquisition advisor, is pleased to announce the sale of New Windows for America by Minnesota, Inc. to Mad City Windows & Baths (Mad City). As an advisor on the deal, Generational Equity has conducted another successful negotiation on its track record. The acquisition was completed on March 12, 2021.

New Windows for America (NWFA), based in New Brighton, Minnesota, is a direct supplier to some of the highest quality window, bathroom, door, loft insulation, siding and roofing products available. The company was 100% owned by Jim and Rhonda Steffes.

NWFA has helped Minnesota homeowners modernize their homes for nearly two decades and has grown to become the area’s premier home remodel company. NWFA has installed 50,000 windows in the partner cities and also offers a variety of other remodeling work: remodeling the bathroom, replacing doors, roofing, siding and insulation.

Mad City is a subsidiary of Titan Home Improvement (Titan), a leading network of home improvement brands that provide world-class replacement and remodeling services including windows and doors, roofs, bathrooms, kitchen cabinets and more.

“Our goal since our inception in 1998 has been to make Mad City the premier redesigner in the Midwest, and this transaction is another step in that direction,” said Nathan Richmond, President of Mad City. “We’re excited about the growth we’re seeing and look forward to similar acquisition opportunities as we continue to expand our presence.”

“This is our first acquisition in 2021 and we expect more to follow soon as we continue to expand our business across the country and capitalize on the strong home improvement market,” said Daniel Gluck, CEO of Titan Home Improvement. “Nathan and his team have grown the Mad City business extremely well and we look forward to continuing to support them as they enter new markets in the Midwest.”

The story goes on

Generational Equity Managing Director Don Ho was the lead dealmaker to successfully close the transaction. Mr. Ho stated, “We are very excited to be part of Mad City Windows & Bath’s strategic acquisition of New Windows for America. We are honored to represent Jim and Rhonda Steffes and we look forward to helping them make achieve their goals Sell the company in preparation for a future retirement. “

Mr. Ho added, “This acquisition will enable the combined company to be a dominant player in the home improvement industry in metropolitan Minneapolis, while devoting more resources to better serve its customers and employees.”

Mr. Ho is an experienced deal maker supported by Michael Goss, Executive Managing Director of M&A – Central Region, Generational Equity. Managing Director Bill Kushnir established the first relationship with the NWFA.

About intergenerational justice

Generational Equity, Generational Capital Markets (member FINRA / SIPC), Generational Wealth Advisors, Generational Consulting Group and DealForce are part of the Generational Group, headquartered in Dallas, and one of the leading M&A advisory firms in North America.

With over 250 professionals across North America, the companies help business owners unleash the wealth of their business by providing growth advisory, merger, acquisition and wealth management services. Her six-step approach includes strategic and tactical growth advice, exit planning training, business valuation, value creation strategies, M&A transaction services, and asset management.

The M&A advisor named the company Investment Banking Company of the Year 2017 and 2018 and Valuation Company of the Year 2020. For more information, please visit or in the press section of Generational Equity.

Via Mad City Windows & Baths

Since 1998, Mad City Windows & Baths has been committed to providing a high quality level of finish and service that used to be the industry norm but is increasingly difficult to find today. Mad City, based in Madison, WI, offers replacement windows, bathrooms, kitchen cabinets, and other home improvement products. More information is available at

About Titan Home Improvement

Titan Home Improvement, headquartered in Coral Gables, Fla., Is a portfolio of tech-enabled home improvement companies spanning four brands in 11 states as of Q2 2021. With services such as the replacement and remodeling of windows and doors, roofs and kitchens, the Titan brands are dynamic market leaders in their respective fields and together achieve a strong expansion of the organic market as part of a proven greenfield strategy. For more information, please visit Titan Home Improvement’s website at

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Carl Doerksen
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