DaBella, one of the ten largest home improvement companies in the United States, announces a major rebranding
Our new branding will increase DaBella’s focus on innovation to achieve our primary goal: taking care of families. Care for houses.
PORTLAND, Ore. (PRWEB)
June 12, 2018
DaBella Exteriors LLC, a leader in home improvement services, today announced a major rebranding. While the DaBella name is retained, the company’s rebranding is extensive, encompassing a completely redesigned visual and verbal identity, brand positioning, and strategic framework. A new company website will be published in autumn 2018. DaBella worked with OVO, a Portland-based branding agency.
“Our new branding will increase DaBella’s focus on innovation in order to achieve our primary goal: caring for families. Care for houses. As a result, these efforts provide the best customer experience and environment for our growing workforce to do their best job, ”said Founder Nissa McMillan.
Since its inception in 2011, DaBella has grown into one of the largest home improvement companies in the United States. With thirteen offices in five western states, DaBella works directly with homeowners to deliver lasting value to roofs, siding, windows, exterior doors and bathroom replacement systems. The company uses only factory-trained installers and America-made products that are backed by industry-leading manufacturer warranties.
“We see this entire branding process for DaBella as a revolution rather than a further development. This will mean our transformation as a company serving homeowners across the West, ”said McMillan, the company’s CEO. “And in return we see that our own growth is not only changing the local economy, but also the quality standard in this branch.”
In connection with the company’s rebranding, DaBella will also move its Portland headquarters to a 60,000-square-foot building that was purchased earlier this year. The company will continue to expand its reach by opening additional regional offices in the western United States.
DaBella is the recognized leader in home improvement services. With thirteen offices in five western states, we work directly with homeowners to deliver lasting value on roof, siding, window, door and bathroom replacement systems. To ensure quality for a lifetime, DaBella uses factory-trained installers, American-made products, and industry-leading warranties. https://www.dabellaexteriorsllc.com/
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